It’s a fact that having the right looks on camera for a music video is essential for everyone performing artist. It makes one stand out, be bold, reek of confidence and others even start off trends that people follow.
A good local example is of rapper Lioness. We found out that the reason behind the popping music videos is stylist and makeup artist Jay Aeron. The mastermind revealed the secret behind Lioness’s great visuals saying that it is all in the relationship between the two of them. Jay Aeron was also kind enough to share his tips saying that it’s all in the name of growing the industry.
Jay Aeron started working with Lioness last year and since the beginning, he revealed that what makes them a brilliant team is respect. Jay Aeron’s breakthrough in show biz was with Lioness’ Dreams video and since then he has worked on her videos including Meme, Sauce and Bad tracks.
“Marry the audio to the visuals. It’s a video so it needs to make a statement. We create boards to conceptualize the vision of the particular song before we start shooting. She is a visual artist and I am a makeup and styling artist so it’s important that I understand her visual to communicate it through my styling and makeup,” he said.
As much as Lioness has a brand which is that of a rap queen, Jay Aeron says they still ensure that they incorporate pop culture in their work to stay on par with the latest trends. Jay Aeron says that they realized that they were on the right path after their first project dropped and it was well received by the public with people saying that it was a fresh breath of air in the visuals department.
Another tip that Jay Aeron has is for makeup artists and the artist to trust each other completely and this works well for him and Lioness. He says he portrays what he has in mind on her body and the trust they have enables the end product to be excellent.
“If the lyrics are saying ‘been a vibe’ then the looks should be a vibe and the clothing should be a vibe and that’s how we work; the lyrics should come out,” he said.
Main image credit: Jay Aeron/Facebook