Sho Madjozi Joins #YouTubeBlackVoices Artist Class of 2021

Congratulations to the musician

By  | Jan 13, 2021, 05:34 PM  | Sho Madjozi 

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South African superstar Sho Madjozi has been selected to be part of the 21 artists joining the #YouTubeBlack Voices Class of 2021.

Read More: Sho Madjozi Crushed It Last Night

The Artist Class of 2021 will receive dedicated partner support from YouTube, seed funding invested into the development of their channels, and participate in training and networking programs focused on production, fan engagement, and wellbeing.

These artists and groups, from the United States, Kenya, Brazil, Australia, South Africa, and Nigeria, span generations and sounds. Whether through drawing inspiration from R&B, reggaeton, emo, afro beats, rap, punk, country, funk, or spaces beyond, their work expresses the power of their vision and their passion for pushing their communities and music forward. 

Throughout history, Black artists have innovated and influenced virtually every genre of music in immeasurable ways. To both celebrate and nurture Black artistry around the world, YouTube developed the #YouTubeBlack Voices grant program -- an initiative dedicated to equipping up-and-coming Black creators and artists with the resources to succeed on our platform. This grant program is part of their larger #YouTubeBlack Voices Fund, a global, multi-year commitment to uplift and grows Black creators and artists on our platform, as well as to produce and acquire new YouTube Original programs, focusing on racial justice and the Black experience.
“My music is loud. It sounds current, it sounds urgent. Ultimately, it’s a screenshot of life as a young African woman. Whether it’s asserting my independence, whether it’s talking about love, or lost love. I want to be remembered as someone who made it cool to be African and cool to be yourself, someone that presented new ways or different ways of being at this time. More than anything, I want a more equal future, where the colour of your skin or the village you happen to be born in does not have a significant impact on how far you can go,” said Sho Madjozi.

Sho Madjozi has come a long way from the two-room rondavel she called home as a child in South Africa. Since making her debut in 2017, she quietly emerged as a global force renowned for head-spinning wordplay, ear-perking Xitsonga lyrics, and eye-popping colorful fashion.

Powered by bangers like “John Cena” 2.6 million Spotify streams and “Huku” 1.6 million Spotify streams, she took home “Favorite African Star” at the Nickelodeon Kids Choice Awards, “Best New International Artist” at the BET Awards, “Entertainer of the Year” from Forbes, and more. This year, she was nominated once again for a BET Award in the category of “Best International Artist

Image Cred: Instagram
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