Before hitting the big screens, her husband singer Adam Lavine hyped up his wife on Instagram, asking his followers to tune into the show and be part of the moment in a caption that read:
Help me and @behatiprinsloo save the rhinos @savetherhinonamibia and watch her talk about it tomorrow on @theellenshow!!! So proud and so excited to do what we can to save these majestic and incredible animals for the generations to come!#pinkhairDOEScare #savetherhinos!!
On the show, Behati spoke about her trip to Namibia, telling Ellen that it made sense for her to be a part of this organization as her parents live in Namibia.
'So I joined Save the Rhino Trust and we went down there and we had a crazy trip. We met amazing people doing incredible things for these animals. We all know poaching is going on, and devastating things are happening, but I just wanted to join and make a difference, use my voice to let people know, spread awareness,' she said.
Behati added that the rhinos are being poached for their hair, which, in certain Asian countries, having rhino hair is a 'form of status,' along with medicinal uses.
'So they think it will cure anything from a headache to cancer, which is not true. They do de-horning now, basically let the animal bleed to death, and then sell it on the black market.'
She also added that she is part of the team putting in the effort so that humans are not the reason Rhinos will be extinct one day.
'It's just really sad, and I feel like we as human beings are doing this. And we can stop it. So we can't be the reason they go extinct,' she said.
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Main image credit: Ellen Show